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ON Page SEO and OFF Page SEO

on September 15, 2019

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ON Page SEO and OFF Page SEO

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Viral Marketing

8. Viral Marketing Viral marketing refers to a post of some sort that is trendy, funny, or strange enough to garner a massive amount of shares online. Viral marketing causes an enormous spike in website traffic over a short period of time. This is hard to do but the benefits alone make the effort worth your time. Some companies stand to gain the most from viral marketing. Some companies can use social media to reach an enormous audience across all of their active platforms.

Search Engine Marketing

2. Search Engine Marketing Search Engine Marketing or SEM covers the ground SEO ignores, paid traffic from search engines. With SEM you purchase advertisement space that appears on a user’s SERP. The most common paid search platform is Google AdWords. Next, is Bing Ads. The search engine charges a marketer a predetermined amount to display an advertisement in a number of places on a SERP generated from specific keywords or phrases. One example of SEM is pay-per-click advertising or PPC. PPC refers to a digital marketing method wherein search engines charge a company each time their advertisement is clicked.

Search Engine Optimization

1. Search Engine Optimization Search Engine Optimization or SEO refers to the process of growing your online visibility in non-paid (organic) search engine results. SERPs or search engine results pages appear to users after they search for a given set of keywords using a search engine like Google or Bing. Each user receives an individualized results page based on keywords, the user’s location at the time of searching, and their browsing history.

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ON Page SEO and OFF Page SEO

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